Ols Hotels & Resorts
Ols Hotels & Resorts 88 established

EXPLORE WHAT MAKES US TICK

At OLS Hotels & Resorts, we’re right-brain thinkers with a passion for right-brain creativity. In other words, we navigate a world of hard-core stats and high-tech analytics while never losing sight of what makes a hotel really memorable. Every guest interaction, every marketing campaign, every room is blank slate for our creative solutions. The result? A blueprint for profit and performance fueled by passion.

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COAST-TO-COAST
COMFORT AND STYLE

From branded hotels to boutique properties with a style all their own, the OLS Hotels & Resorts portfolio comprises 18 gems in sought-after spots like San Francisco, West Hollywood, Las Vegas and Orlando.

Ols Hotels & Resorts
18
Properties
Asset Development
Financial Controls
Strategic Planning
Daily Operations
Revenue Management
Sales Management
Integrated Marketing
Human Resources Management

SUCCESS STARTS HERE

Harnessing more than 30 years of market intelligence and deep insight into both branded and non-branded hotels, OLS Hotels & Resorts offers the full spectrum of hotel management services. Allow our team of 1,000+ experienced and engaged pros work their magic by tapping the industry’s best practices in accounting, human resources, operations, and revenue management.

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“OLS is a family oriented company with entrepreneurial spirit. It is a passionate hotel organization that has the ability to drive results in all economic climates. It believes in human development so that it is well positioned to take over or develop new properties as opportunities arise. The strength of OLS can be seen by observing the loyal team of veteran hoteliers who have spent decades with the organization.”

- Ira Kleinrock, Le Parc Suite Hotel

5 ways to make your hotel more profitable

1. Sell an authentic experience

You had me at local. Comfortable beds, room service, twice-daily housekeeping? Guests aren’t going to come knocking for the things they take for granted (and can get just about anywhere). Sell them an experience that’s anchored in authenticity. Whether it’s a local craft beer, a cup of coffee brewed with regionally roasted beans, or a library full of books by local authors, show your guests an insider’s point of view.

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5 ways to make your hotel more profitable

2. Forget your hotel

It’s all about emotions. Take a page from Charles Revson’s playbook. The founder of Revlon Cosmetics once said,“In the factory, we make cosmetics. In the store, we sell hope.” It’s easy to get caught up in selling rooms each night. Buried by marketing tasks, it’s little wonder some hoteliers start seeing rooms as a commodity – as a physical product rather than a “creator of emotion.” Smart hoteliers know that instead of focusing on rooms, restaurants or awards, it’s far better to focus on the emotional benefit that a stay at your hotel can bring.

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5 ways to make your hotel more profitable

3. Make it Instagram-worthy

You’ll turn browsers into bookers when you appeal to your potential guests’ sense of sight. Images evoke emotions so take steps to convey the guest experience is visually compelling way. Review your website and other marketing materials and replace old, dated or generic photography with stunning images that tell a story. If breaktaking images simply don’t exist, it’s time to consider investing in an experienced professional photographer.

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5 ways to make your hotel more profitable

4. Reward your guests who book direct

Treat your guests who book directly on your website to a little something extra - after all, they’re saving you a boatload in OTA commission charges. Whether it’s basic (free WiFi or free parking) or something that sets your hotel or destination apart (a wine flight, free firewood or a locally crafted confection), you’ll earn bonus points with your guests and boost your bottom line.

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5 ways to make your hotel more profitable

5. now your story

Who doesn’t love a great story? Consistently and creatively telling your hotel’s story is an opportunity you can’t afford to miss. Go beyond the facts to make an emotional connection with your guests through powerful images and compelling copy. And never forget to showcase your undeniable awesomeness! Whether it’s your location next to a UNESCO World Heritage site, a chef who teaches guests how to fish, or a suite designed by a music industry legend, telling your story well is essential to your success.

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Ols Hotels & Resorts 7 states

OLS IN THENEWS

Barry Podob, Director of Sales & Marketing at Le Parc Suite Hotel in WeHo, was honored with a Lifetime Achievement Award by the LA & NY Trade Show in October. No stranger to awards, he’s been voted "Top Dog Entertainment Hotel Salesperson of the Year" by 10,000 music industry professionals for five of the last six years.

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5 Reasons to Stay in Burbank, California - the REAL Hollywood

I stayed at the boutique Hotel Amarano in Burbank and booked via Visit Burbank.
This is the hotel where many of the guest stars for the Ellen Show and Conan stay.

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Modern Suites at The Grafton on Sunset

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Grafton on Sunset: Room Request! A Restful Poolside Oasis in West Hollywood

Grafton on Sunset is a Sunset Boulevard staple that has been thoroughly refreshed and reimagined.

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